Izzy's book, Space Marketing: Competing in the New Commercial Space Industry, is an introduction to marketing tactics and strategies through the lens of space.
Izzy addresses how the space industry has changed with over 70 countries in the space race and how marketing will become critical as more companies compete for business, investors, and contracts.
The foreword was written by author David Meerman Scott who is a Wall Street Journal bestselling author and has written twelve books including Marketing the Moon.
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